CRAFT BEER PACKAGING REDESIGN
When we started on the Mother's Brewing Company packaging design, what stood out the most was just how many types of beers there were. Each one has a different personality that comes along with it — some more assertive, some more delicate, and some just plain wild. We developed an illustration system that allowed us to pay tribute to every beer’s sensibilities.
Client: Mother's Brewing Company
Services: Graphic Design, Illustration, Art Direction
MULTIPLE PERSONALITIES
When we started on the Mother's Brewing Co. packaging design, what stood out the most was just how many types of beers there were. Each one has a different personality that comes along with it — some more assertive, some more delicate, and some just plain wild. We developed an illustration system that allowed us to pay tribute to every beer’s sensibilities.
BOTTOMS UP
Education is key for Mother's — and each beer has a new lesson. The bottom of every 6 pack is customized with information on the recipe builds, tasting notes and food pairings.
Education is key for Mother's — and each beer has a new lesson. The bottom of every 6 pack is customized with information on the recipe builds, tasting notes and food pairings.
MAKING THE SALE
Unfortunately, delicious beer and cool packaging don't sell beer all alone. We made a plethora of sales aides for the Mother's team and their distributors. From physical sell sheets to digital selling decks to server training cards and more, they had everything needed to launch the new packaging.
View more of our work at frieddesign.co & instagram
